With online networks comprising of millions of Australians, there was an opportunity for the most credible advocates – its employees – to positively influence the way Australians view and connect with Telstra.
The internal platform educated Telstra’s 30,000 employees on social media best practice and included videos, interactive quizzes and the latest (approved) content for staff to post.
Videos featured Telstra influencers talking to the value of social media (both personally and professionally) while also educating employees on how best to share in a way that’s right for them.
