CREATIVE STRATEGIST

CREATIVE STRATEGIST

That’s me on the right.

Brand intelligence driven by creative direction, copy, and consultancy.

Capabilities

Strategic communications for high-stakes brand moments:

  • Brand Identity & Guidelines

  • Integrated Marketing Campaigns

  • Product & Platform Launches

  • Experiential & Partnerships

Engagements

Available for independent contracts across three distinct frameworks:

  • Project-Based: High-intensity, goal-focused interventions. Typically 2–3 months, aligning with major milestones in your creative calendar.

  • In-House: A residency leading creative teams. Designed to establish creative infrastructure, scale systems, and safeguard brand integrity through rapid growth.

  • Retained: Ongoing advisory and execution for complex, nuanced brands requiring deep institutional knowledge — from campaign continuity to film execution.

As a copywriter, I've worked for traditional advertising agencies, digital agencies, commerce agencies, and agencies with a higher purpose. In different cities, different countries, in-house and remote. These days, I'm based in Australia, working for agencies and brands around the globe.

When the stakes are high, tone of voice, nuance and meticulous attention to detail make all the difference. I’ve created strategically effective, engaging work for some of the world’s most innovative and inspiring brands, gaining deep insight into what it takes to build the foundations of brand, advertising and creativity.

Making the complex simple and the simple unforgettable.

Previous roles include

Head of Creative, Aesop

Creative Director, Google

Head Writer, M+ Museum

2020–PRESENT

Currently, I’m running my own creative studio, producing work for clients locally and internationally.

Sydney: Canva. VML. Joy. General Store. Head & Heart. Special Group. MediaMonks.

Melbourne: Hardhat. The Royals. VML

New York: Safari Sunday. 

Hong Kong: M+ Museum.

2018–2020

Sydney: Google, Creative Director. Team Red, Senior Writer (Vodafone).

Tokyo: Geometry.

2016–2018

Melbourne: Aesop, Head Of Creative.

New York: Aesop, Senior Writer.

2014–2016

Sydney: R/GA, Associate Creative Director.

2012–2014

New York: Saatchi & Saatchi X, Associate Creative Director.

2004–2011

Los Angeles: Dailey & Associates, Senior Writer

Sydney: Human, Senior Writer. JWT, Copywriter.

Melbourne: Reality, Copywriter, Melbourne.

2016 Award (Grand Prix), Telstra.
2016 Midas Award (Craft), ANZ.
2016 Midas Award (Use Of Medium), ANZ.
2015 Prime Award (Best Ad), Norspan.
2012 Effie Awards, Foxtel.
2011 Adma, NRMA Insurance.
2009 Caples, Saab.
2006 The One Awards, Vodafone.
2005 ADMA, Vodafone.
2003 The Australian Creative Challenge, Dymocks.

2018 D&AD UK, Integrated.

2017 AWARD AU, Direct. 2016

AWARD AU, Integrated.