Freedom
Rebranding an Aussie icon with long-term collaborator, Reeshma Bhanji.
FEATURED PROJECT
Make anywhere home
In a world where people downsizing, moving away from traditional homeownership, and reimagining the concept of ‘home,’ the "Make Anywhere Home" campaign resonated with consumers seeking to infuse personality into their living spaces, wherever they may be.
The campaign was highly successful, driving a 110% increase in sales within three weeks of launch.
FEATURED PROJECT
Home of design
The rebrand called for Aussies and Kiwis to redesign their space and see Freedom in a new light.
The now-recognisable triptych format allowed multiple products to be featured in different environments, provided a simple 3-word headline structure and allowed the audience to view Freedom from a refreshingly offbeat perspective.